Our Services

Sales Training

I've got my degree, but no-one taught me anything about selling...

At Acuity, we understand the challenges of selling services to discerning clients. We often work with people who are technically proficient in their chosen field – lawyers, accountants, engineers, scientists, but may have never been trained in the skills necessary to generate work or convert opportunities.

We also know that most professional and technical services people don’t like thinking of themselves as ‘selling’ anything. Professionals like this wish that the client just somehow knew ‘how good we are’. How frustrating it is to know that you are highly competent at your core skill, but you have difficulty communicating that effectively to prospective clients, and getting them to commit.

To accomplish this, we have developed a process called RAPPORT, which is designed to allow you to make sales without being a salesperson. You don’t need to learn any fancy closing techniques, or be an outgoing personality to use RAPPORT – you just need to learn and apply the process to be successful. And anyone can learn a process.

Our Coaches

Photo of Steve Goddard

Steve Goddard

Steve, formerly a partner of a significant accounting practice, became a business coach in 2002. In that time, he has conducted numerous leadership and management workshops, specialising in strategic planning for small to medium sized firms. Steve has also completed an instructors course in Mindfulness Based Stress Reduction (MBSR), and balances his significant commercial acumen with an acute understanding of challenges that face business owners, both professionally and personally.

Photo of coach, Robert Bentley

Robert Bentley

Robert has been a business coach since 2003, following a successful military and corporate career.  Running a small business since 1999, Robert has an affinity for small business owners, and the challenges they face. Rob has studied at Harvard Business School and also developed the Acuity Leadership Program in 2007. Robert has also completed an instructors course in Mindfulness Based Stress Reduction (MBSR), so is able to assist his clients not only with their commercial challenges, but with the significant stress that can accompany business ownership.

Photo of Oscar Pellizzon

Oscar Pellizzon

Oscar, formerly a partner of a successful boutique accounting firm, understands the requirements of selling a professional service, and the need to develop referral relationships that generate new business. He now applies his twenty years experience helping businesses grow, and assisting owners and staff to balance the need to perform with managing the energy required to sustain it. As a trained Mindfulness instructor, Oscar shares a unique skillset with his fellow Acuity colleagues, in being able to assist clients cope with the stresses of business ownership in the twenty-first century.